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” Ultimately, discovering the most useful matching criteria is a very complicated, scientific endeavor that likely requires one or more data scientists.

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As many data practitioners already know, answering the question of “Could we collect the data?

” is very different than answering “Should we collect the data?

In the beginning I give my version of the ultimate profile!

Then I teach what to ask a guy and how to move things offline.

After going through twelve years of his own failed relationships, he decided to try and decode dating for men and women.

That elusive older couple sitting in the park holding hands gave him hope!I also found a great review website that analyzes and ranks the different online dating sites. New research suggests more than one third of marriages begin with online dating.Finding a potential partner has become much easier, but choosing the best online dating service hasn’t.A full 60% of online daters “reported inaccurate information” about their weight and nearly 50% did so about their height.In aggregate, they presented their incomes as being 20% higher than accurate.But just like their counterparts in digital marketing, brand management and marketing analytics, the online cupids and matchmakers must learn to find the most useful information to improve user experience.