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Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.Especially popular in Eastern Europe, some sites offer full access to messaging and profiles, but provide additional services for pay, such as bumping profiles up to the top of the list, removing advertisements, making paying users' profiles appear several times in different places in the search results, and giving paying users a more advanced search engine to work with (in one example, free users may only search for persons of specified age, gender, orientation, and city, while subscribers may search for any and all parameters listed in profiles, such as height, weight, interests, etc.).Also, this model generally allows users to switch between free and paying status at will and without having to do anything, simply providing advanced features for a set period of time whenever the according payment is received.Ease of payment is also generally higher, with such sites accepting a variety of online currencies, letting users charge the payment to their cellular phones, etc.
Such sites earn revenue from a mix of advertising and sale of additional options.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Online daters may have more liberal social attitudes compared to the general population in the United States.
Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.
Just like having a virtual wingman by your side, it takes the hassle and stigma out of dating and paints a better picture of you as a person.